In a world of digital marketing, it’s easy to overlook the power of printed materials. Brochures are a great way to build trust with buyers and showcase your company’s products and services. They also offer the ability to include a mailing address panel to mail brochures directly to potential customers. Using templates when designing a brochure is essential because it helps avoid sizing issues that can cut important information off.
Printing Options
Brochures are an excellent way to keep customers and clients informed of new products or services your company may offer. They can also be used to highlight important events or special offers. Brochures come in various sizes and configurations, from one-page folds like the half-fold, tri-fold, or z-fold to multi-page booklets.
When choosing the type of brochure you wish to print, you must consider how much information you want to convey and how you intend to distribute the piece. For example, a one-page fold is a simple and effective choice if you plan to hand out your brochures in person. If you plan to use your brochures in a direct mail campaign, a booklet is a more visually appealing and practical option.
Deciding whether you will be using color or black-and-white printing is also important. Since brochures are often designed to tell a story or catch the attention of potential customers, it is usually best to use color.
Finally, it would help if you decided whether you would use lamination, UV coating, or AQ (aqueous) coating on your brochures. These upgrades will provide your brochures with added strength and protection and a beautiful shine that enhances the look of the finished product. Consider hiring brochure printing services if your company seeks a high-quality, cost-effective solution to its marketing collateral needs.
Design Options
Brochures offer a unique, compact way to keep customers informed about your brand and its products. They fold into smaller finishing sizes, which makes them perfect for distribution at events, tradeshows, or reception areas.
They are also excellent for emphasizing essential subjects. With so many options for folds and design, there’s a brochure to suit any company or event. To help ensure your finished product is as appealing as possible:
- Use a template with handy borders and visual cues to guide your creativity.
- Remember that less is often more, and try to strike a balance between images, text, and colors.
- Leave your audience with enough information, or they may be more likely to tune out.
The type of paper and finish you choose will also influence the look of your printed brochures. Depending on the content and message, you may prefer a gloss coating that adds sheen and protection. If you want your brochures to be reusable, consider perforation options that score the paper in a location where it’s easy to tear off without damaging the rest of the brochure.
To further enhance the look and feel of your brochures, you can opt for a lamination or UV coating. These upgrades provide added strength and protection while adding a unique aesthetic to your brochures that’s sure to get attention.
Paper Options
The paper your brochure is printed on affects its overall look and feel. The paper’s durability and handling properties will also be influenced by its thickness. The goal and layout of the brochure will determine which type of paper to use. Thinner paper is better suited to brochures that will be mailed, as it limits weight and postage costs.
If your brochure will be handled often, opt for a heavier stock. Heavy, coated papers give brochures a sturdy feel and offer resistance to wear and tear. They are perfect for brochures that customers will handle or use as part of a sales presentation.
Text and cover stocks are available in different paperweights, determining how thick the finished product will be. Paper stock is lighter than cardstock and weighs between 20 and 28 lbs. Text stocks come in a variety of finishes, including glossy and matte.
Choosing the right fonts is essential to the overall look of your brochure. Using too many styles can make your brochure look messy or unprofessional while limiting fonts to two or three types can help maintain a professional look. Using bold, italic, and bigger font sizes can also enhance the appearance of your text.
Binding Options
Choosing the right binding option for your brochure can make all the difference in its appearance and handling. It also helps to protect your printing and enhances the durability of your brochure. The most popular and affordable option is saddle stitching, which uses staples to bind booklets, brochures, or magazines.
This method works best for books with up to 80 pages or less, as it may need to be more durable for thicker brochures. Another binding option is wire binding, which uses thin metal strips to bind your brochure together. This method provides a solid and professional look and comes in various sizes. It’s an excellent choice for brochures that will be handled frequently or must be kept flat to open and read.
Finally, comb binding is a simple yet effective way to bind your brochure. The metal spirals are inserted into holes on the spine, which creates a tight seal to keep your brochures looking great. It is a good option for booklets and brochures that will be handed out at events.
DIY printing can be an option for brochures printed on standard 8.5×11″ paper (which can be used with our online templates). However, it’s important to note that folding the pages of your brochure can lead to a smoother result. A template is essential to design the correct size and avoid bleed specifications.
